Keep Shifts Covered and Customers Happy
Clear guardrails. A consistent process. Every location.
Keep Stores
Staffed
Staff First,
Then Community
Every
Location
No Manager
Judgment
Learn More About HelpLink
Your fund can be set up to prioritize staff needs first, then support community needs when and where you choose. Managers spend less time scrambling and are not put in the position of deciding who gets help. Stores stay staffed, and the customer experience stays consistent across locations.
How It Works
Ask
An individual posts for help on the platform.
Verify
HelpLink vets and publishes the need.
Fund
Businesses and community donate.
Fulfill
The need is fulfilled directly through HelpLink — no cash ever.
Report
Reporting and a thank you go back to donors.
More Impact. Less Time Spent.
Plan
Create a giving plan by choosing who and what causes you want to support to ensure your giving stays on track.
Automate
Set up an automatic pledge with exactly how much you want to donate each month so that you can stay on budget.
Track
Track your company's giving in real time and enjoy easy end-of-year tax reporting with aggregated statements.
Support
Our "employee first" feature lets you allocate your funds to automatically prioritize staff needs on the platform to get help first.
Match
Invest in what your employees and customers care about by setting up automatic employee and customer donation matches.
Connect
Show your community you care and increase brand trust and recognition through transparent giving where you do business.
Did You Know?
separations from U.S. retail jobs in a year
annual turnover for hourly in-store retail positions
say companies should support their local communities
of employees have under $1,000 in emergency savings
A staffing gap hits the customer experience the same day it happens — lines, stocking, service. If you're ready to remove the barriers that keep frontline teams from showing up, book a demo and we'll walk you through what HelpLink looks like in practice.
Book a DemoGet Started in Under 10 Minutes
Create an Account
Sign up, upload your company logo, and create your custom shareable URL.
Set Up Your Pledge
Choose a monthly amount to donate to the specific needs your company cares about.
Set Up Your Match
Choose an amount per teammate to match up to a monthly maximum budget and automate your payments.
Apply for a Program
Create a fund where you can meet the needs of your staff, customers, and community with more flexibility by partnering with HelpLink as your fiscal sponsor.
Share the Love
Share your custom URL with your employees so they can sign up and create their own pledges.
Review and Report
View a live dashboard on your engagement and receive automatic receipts and statements of giving for your company.
Top Corporate Partners.
Proudly partnering with organizations making a difference.
What Our Partners Are Saying
Questions Retailers Ask
We already donate. How is this different?
Most corporate giving goes to an organization and comes back as a line item. HelpLink funds a specific, verified need for a specific person — a car repair, a utility bill, work shoes — and pays the creditor or vendor directly. You see what was met, for whom, and where. It also works in the other direction: you can point your giving at your own frontline employees first, which a general donation can't do.
Is this hard to roll out across every location?
No. There's one account for the company and one shareable URL, and associates sign up on their own. Nothing has to be installed at the store level, no district manager has to run a program, and there's no per-location configuration to keep in sync. Giving and impact roll up to one dashboard so you can see participation across the whole footprint.
Do store managers have to decide who gets help?
No. HelpLink reviews and sponsors every need against the same criteria, so a store or district manager is never in the position of judging whose hardship qualifies. Requests are private, which also means an associate doesn't have to disclose a personal crisis to the person who writes their schedule.
How much does HelpLink cost?
HelpLink's corporate giving tool is free to use. Businesses choose their own monthly pledge amount and match budget. There are no setup costs or subscription fees, and HelpLink covers all payment processing fees. For businesses whose Support Fund makes reimbursements or payments for services to the business, a 6% stewardship fee applies to those payouts to cover compliance, reporting, and administration. There is no fee on donations into a fund.
Ready to Keep Your Stores Staffed?
HelpLink partners with retailers from single stores to national chains — supporting frontline teams first, then the communities those stores serve.
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