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Staff Support and Community Giving, All in One

Take care of your team and your town.

Remove Work
Barriers

Invite Guests
to Give

Every
Location

Less Time,
No Bias

Learn More About HelpLink

Launching a HelpLink staff and community fund lets you meet essential needs for employees and neighbors, while inviting guests to give alongside you. Whether you have one property or hundreds, HelpLink lets you give locally at a national scale — stronger culture, deeper loyalty, and goodwill your team is proud to be part of.

How It Works

1

Ask

An individual posts for help on the platform.

2

Verify

HelpLink vets and publishes the need.

3

Fund

Businesses and community donate.

4

Fulfill

The need is fulfilled directly through HelpLink — no cash ever.

5

Report

Reporting and a thank you go back to donors.

More Impact. Less Time Spent.

Plan

Create a giving plan by choosing who and what causes you want to support to ensure your giving stays on track.

Automate

Set up an automatic pledge with exactly how much you want to donate each month so that you can stay on budget.

Track

Track your company's giving in real time and enjoy easy end-of-year tax reporting with aggregated statements.

Support

Our "employee first" feature lets you allocate your funds to automatically prioritize staff needs on the platform to get help first.

Match

Invest in what your employees and customers care about by setting up automatic employee and customer donation matches.

Connect

Show your community you care and increase brand trust and recognition through transparent giving where you do business.

Did You Know?

65%

of surveyed hotels report staffing shortages

38%

name housekeeping their most short-staffed department

$16.79

median hourly wage for hotel housekeepers

70%

of hotels are raising wages to keep staff

Raising wages helps with the offer letter. It doesn't help with the car that won't start on Tuesday — and that's the one that costs you the shift. HelpLink handles the specific barrier, usually for a fraction of what the vacancy costs. Book a demo and we'll walk you through what it looks like in practice.

Book a Demo

Get Started in Under 10 Minutes

1

Create an Account

Sign up, upload your company logo, and create your custom shareable URL.

2

Set Up Your Pledge

Choose a monthly amount to donate to the specific needs your company cares about.

3

Set Up Your Match

Choose an amount per teammate to match up to a monthly maximum budget and automate your payments.

4

Apply for a Program

Create a fund where you can meet the needs of your staff, customers, and community with more flexibility by partnering with HelpLink as your fiscal sponsor.

5

Share the Love

Share your custom URL with your employees so they can sign up and create their own pledges.

6

Review and Report

View a live dashboard on your engagement and receive automatic receipts and statements of giving for your company.

Top Corporate Partners.

Proudly partnering with organizations making a difference.

Cherry Republic Comfort Keepers of Northwest Michigan Thompson Surgical Instruments Pridgeon & Clay RJG, Inc. HopCat Plascon Inc. Short's Brewing Company Bay Bread Co Wander In 4Front Credit Union Cuppa Joe Traverse City Stormcloud Brewing Co Old Mission Bakery Graceland Fruit Inc Q100 Michigan Blarney Stone Broadcasting, Inc. The Hensley Family Cherryland Electric Cooperative The Good Bowl Slurping Bear Asian Bistro

What Our Partners Are Saying

"Partnering with HelpLink to support our team members in need is something we’re truly proud of. HelpLink makes it easier for people to get help without shame or barriers — especially when pride or embarrassment might otherwise keep them from reaching out. This resource is meaningful, dignified, and deeply needed."

— Marilee Kartje, HR Coordinator, Kilwins

"At 4Front Credit Union, we believe strong communities are built when neighbors support each other. That’s why we proudly sponsor HelpLink; partnering with an organization that shares our values of inclusion, dignity, and financial well‑being allows us to make a real, measurable impact in our community. Together, we’re helping ensure no one faces life’s challenges alone."

— Meghan, Senior Community Relations Specialist, 4Front Credit Union

"At U.S. Hunger, we believe in protecting and supporting our most valuable asset—our people. Partnering with HelpLink was a natural choice because our values are so closely aligned. The setup process was seamless and informative, with expert guidance provided every step of the way. We are incredibly excited about this initiative and the positive impact it will have on our team."

— Yolanda, VP of People & Culture, U.S. Hunger

"Perhaps most impactful has been hearing directly from recipients. One message we received from a HelpLink requester expressed deep gratitude for the assistance and shared that the support had eased a difficult year and made a real difference for her family. Notes like these reflect exactly why we were so drawn to the platform."

— Lawrence, Owner, LaSusa Law Offices, PLC

"I'm so grateful HelpLink exists! We can't/don't offer health care, dental, optical but this allows us to offer help right now, when our employee needs it most!"

— Pearl, Owner, Operator, Old Mission Bakery

"Plascon Inc. partnered up with Helplink this year and we are so happy we did! The partnership we have created with Helplink shows our most important assets (our employees) the culture of giving within the organization and community. I love how easy the set-up process was, very quick and painless."

— Elaine, Human Resources Manager, Plascon Inc.

"We're proud to be part of this vital support system that helps ensure no one in our community goes without essential services when they need them most."

— Sara, Human Resources, Cherry Republic

"We owe our success to our incredible staff, taking care of them is our top priority. HelpLink is a natural fit to strengthen our corporate giving strategy."

— Jeannette, Human Resources, RJG, Inc.

"I love knowing that the company I work for cares enough about my needs to offer something like this. I don’t know if I will even need it one day since I am well paid, but I can think of times in my life that I have before and I think it’s incredible that my coworkers and I are covered just in case."

— Employee, RJG, Inc.

Questions Hotels Ask

We're already raising wages. Why would this help?

A higher hourly rate competes for the hire. It doesn't cover the transmission that fails between paychecks — and that's what turns into a missed shift and, often, a resignation. The two solve different problems: pay is what gets someone to take the job, and a barrier removed on the day it appears is what keeps them in it. HelpLink handles the second one, usually for a few hundred dollars, without changing your wage structure at all.

Will housekeeping and front-desk staff actually use it?

There's nothing to enroll in and nothing to remember. An employee posts a specific need — a car repair, a past-due utility bill, work shoes — at the moment it comes up, and HelpLink staff verify, price, and publish it. Requests are private, so a room attendant doesn't have to explain their situation to the person who assigns their floor, which is usually why help programs sit unused.

Can guests give too, and does this work across properties?

Yes to both. You get a custom shareable URL for your lobby, your key-card sleeves, your confirmation emails, or your social accounts, and guests can give to needs alongside you. It's one account and one link for the whole company — no per-property setup, no general manager running a program on the side — and giving and impact roll up to a single dashboard across every location.

How much does HelpLink cost?

HelpLink's corporate giving tool is free to use. Businesses choose their own monthly pledge amount and match budget. There are no setup costs or subscription fees, and HelpLink covers all payment processing fees. For businesses that open a Reserve Fund program, a 6% fund stewardship fee applies to donations into that fund to cover compliance, reporting, and administration.

Ready to Take Care of Your Team?

HelpLink partners with hotels from single properties to national portfolios — supporting staff, inviting guests to give alongside you, and tracking it all in one place.

Sign Up